Okeyhaul Finds Spreadsheet
New Balance, a brand synonymous with quality and innovation, has been a staple in the athletic footwear industry for over a century. Founded in 1906 by William J. Riley, the company initially specialized in arch supports and orthopedic shoes, aiming to provide superior comfort and support to its customers.
Riley's inspiration came from observing chickens in his backyard, noticing how their three-clawed feet provided balance. This led to the creation of the iconic "New Balance" name and the brand's commitment to designing shoes that offer exceptional stability and comfort.
In the 1930s, New Balance shifted its focus towards athletic footwear, catering to runners and athletes. The brand quickly gained a reputation for its attention to detail and dedication to producing high-performance shoes. By the 1970s, New Balance had introduced its first running shoe, the "Trackster," which became a favorite among runners for its superior fit and durability.
What sets New Balance apart is its commitment to manufacturing excellence. Unlike many competitors, a significant portion of New Balance shoes are still made in the United States and the United Kingdom. This dedication to craftsmanship ensures that every pair of shoes meets the brand's stringent quality standards.
Today, New Balance continues to innovate, blending classic design with cutting-edge technology. The brand's Fresh Foam and FuelCell technologies provide unparalleled cushioning and energy return, making their sneakers a top choice for athletes and casual wearers alike. Additionally, New Balance has expanded its offerings to include lifestyle apparel and accessories, ensuring that its customers can experience the brand's signature comfort and style in every aspect of their lives.
New Balance has always prioritized inclusivity, offering a wide range of sizes and widths to accommodate all foot types. This focus on accessibility has earned the brand a loyal following, proving that quality and comfort are universal values.
From its humble beginnings as a small arch support company to becoming a global leader in athletic footwear, New Balance has remained true to its core values of quality, innovation, and inclusivity. Whether you're hitting the track or the streets, New Balance ensures that every step you take is a step forward in comfort and style.