Okeyhaul Finds Spreadsheet
Supreme, a brand that has become synonymous with urban culture, streetwear, and high fashion, was founded in 1994 by James Jebbia. The first store opened its doors in downtown Manhattan, instantly becoming a hub for skaters, artists, and trendsetters. What started as a small skate shop has grown into a global phenomenon, influencing fashion, art, and culture worldwide.
In the early 1990s, New York City’s downtown scene was vibrant but lacked a space that catered specifically to skateboarders. Recognizing this gap, James Jebbia opened Supreme with the goal of providing quality skateboarding gear while fostering a sense of community among skaters. The brand quickly gained a loyal following, thanks to its authentic connection to the skateboarding subculture and its unique approach to design.
Supreme is known for its bold, minimalist designs, often featuring its signature box logo. Over the years, the brand has collaborated with a wide range of artists, musicians, and other brands, including Louis Vuitton, Nike, The North Face, and even artists like Jeff Koons and Damien Hirst. These collaborations have helped Supreme maintain its relevance and appeal, blending streetwear with high fashion in ways that continue to captivate audiences.
Beyond fashion, Supreme has had a significant impact on popular culture. Its limited-edition drops and exclusive collections create a sense of urgency and exclusivity, attracting collectors and enthusiasts from all walks of life. The brand’s influence extends into music, art, and even film, with its iconic logo and aesthetic becoming a symbol of rebellion and individuality.
From its humble beginnings in New York, Supreme has expanded globally, with flagship stores in cities like London, Paris, Tokyo, and Los Angeles. Despite its growth, the brand has stayed true to its roots, maintaining its connection to skateboarding and underground culture. Each new store opening is met with excitement and long lines, proving that Supreme’s appeal is as strong as ever.
As Supreme continues to evolve, it remains a symbol of authenticity and creativity in the fashion world. With its unique blend of streetwear and high-end fashion, the brand is poised to remain a cultural icon for years to come. Whether through its bold designs, innovative collaborations, or deep-rooted connection to youth culture, Supreme’s legacy is undeniable.